How Scents N Stories Reduced Marketing Costs and Boosted Retention?
Scents N Stories leveraged Mergn’s multi-channel platform through targeted automation journeys and campaigns. As a result, the brand reduced performance marketing costs by 40%, increased advertising ROI by 16%, lowered cost per order by 19%, and grew monthly returning customers by 10%, achieving sustainable business growth.
Scent N Stories leveraged Mergn’s multi-channel platform through targeted automation journeys and campaigns. As a result, the brand reduced performance marketing costs by 40%, increased advertising ROI by 16%, lowered cost per order by 19%, and grew monthly returning customers by 10%, achieving sustainable business growth.
How Scent N Stories Tackled Rising Marketing Costs
With the cost of performance marketing continuously rising, Scent N Stories was looking for a robust solution to retain existing customers effectively and drive sustainable growth.
“We opted for Mergn for its multi-channel capability, enabling us to effectively engage with our customers on Email, SMS, and Webpush for our campaigns and automation journeys.”
~ Saad Afridi, Founder of Scent N Stories
The team needed a platform that could not only streamline campaigns but also target customers at the right stage of their journey with personalized messaging. Scent N Stories quickly integrated their e-commerce platform with Mergn, but the real difference came from Mergn’s in-person onboarding. This hands-on training helped the team understand the platform quickly and maximize value through campaigns and automation journeys.
By learning how to segment customers and trigger behavior-based campaigns, the team could deliver messages that resonated and drove repeat purchases. “Mergn in-person onboarding really helped our team understand the platform quickly and drive maximum value through running campaigns and automation journeys targeting customers at the right stage of their journey with our brand.” ~ Saad Afridi, Founder, Scent N Stories
From Strategy to Results
Over the last 12 months, Scent N Stories achieved measurable results:
- 40% decrease in performance marketing budget while maintaining monthly returning customer rates
- 16% increase in ROI on marketing spend
- 19% reduction in cost per order
- 10% growth in monthly returning customer rate
“Our team was able to run campaigns and automation journeys targeting customers at the right stage of their journey with our brand. The results speak for themselves.”
~ Saad Afridi, Founder of Scent N Stories
This combination of multi-channel automation, targeted campaigns, and onboarding support allowed Scent N Stories to optimize marketing spend while strengthening customer loyalty.
How They Did It: Multi-Channel Campaigns and Automation
Scent N Stories leveraged Mergn to run campaigns across the channels that mattered most:
- Email: Nurture sequences, product updates, and post-purchase follow-ups
- SMS: Time-sensitive offers and reminders
- Webpush: Alerts for returning visitors and product launches
- Automation Journeys: Behavior-triggered campaigns guiding first-time buyers into repeat customers
By combining channel breadth with precise targeting, the brand reached customers at the right moments, turning passive shoppers into returning buyers.
Key Takeaways for E-commerce Brands
- Retention is key for sustainable growth: Focusing on existing customers reduces reliance on expensive acquisition campaigns.
- Multi-channel campaigns work best when coordinated: Email, SMS, and Webpush campaigns should complement each other in automation journeys.
- Onboarding accelerates adoption: Hands-on training ensures teams maximize the value of marketing automation platforms.
- Target the right customers at the right time: Behavior-driven campaigns increase engagement and ROI.
Scent N Stories’ experience demonstrates that investing in automation and multi-channel strategies drives retention, reduces costs, and strengthens customer relationships.