The Mergn Blog
Customer stories, retention strategies, and growth insights for Shopify merchants.

Shaad Fabrics Partners with Mergn to Strengthen Shopify Customer Retention
Shaad has partnered with Mergn to improve Shopify customer retention through personalized email marketing, customer segmentation, automated journeys, and data-driven engagement strategies that drive long-term growth.

Smarter Product Discovery with New Dynamic Blocks
Mergn's 7 new product blocks help you personalize emails and boost conversions. Multi-category bestsellers, price sorting, and behavior-based recommendations all automated.

Qoolish Joins Mergn to Build Lasting Customer Relationships
Qoolish, Pakistan's leading home organizer brand trusted by 75,000 families, has partnered with Mergn. The blog covers who Qoolish is, why they chose Mergn, what it means for their customers, and welcomes them to the Mergn family. Key angle is that a brand that has already earned massive trust now needs a system to keep those customers coming back and that is exactly what Mergn does for them.

Sanaullah Partners with Mergn to Power Customer Engagement
Sanaullah has officially partnered with Mergn. The leading Pakistani clothing brand will now use Mergn to run personalised campaigns and automated journeys that drive customer retention and repeat purchases.

How Did Sajiero Achieve 3x Growth with Mergn?
Discover how Sajiero, a leading women's intimate wear brand, increased returning customers by 50% and tripled revenue in just four months using Mergn.

Malak x Mergn: Elevating Customer Engagement
Discover how Malak and Mergn are transforming customer engagement through personalized interactions, thoughtful communication, and strategies that build lasting loyalty.

Dynamic Recently Added Products Feature for Your Shopify Store
Mergn’s Dynamic Recently Added Products feature lets Shopify store owners automatically showcase new products in email marketing campaigns, improving engagement and customer retention effortlessly.

Mergn Welcomes Irtaza Babar as Finance Associate
Mergn welcomes Irtaza Babar as our new Finance Associate, strengthening our Finance & Operations team. She brings expertise in financial reporting, analysis, and process optimization to keep our revenue operations running smoothly. Irtaza will support internal teams with accurate data, streamlined workflows, and actionable insights. We’re excited to have her onboard as Mergn continues to grow and scale efficiently.

Shopify Voucher Integration on Mergn
Mergn now supports Shopify Voucher Integration. Create Amount Off Order, Amount Off Product, and Free Shipping vouchers, all synced to your Shopify store in real time.

Capture Customer Emails Directly From Your Website With Mergn
Collect customer emails directly from your website with Mergn. Grow your email list, engage visitors, and turn Shopify traffic into loyal customers effortlessly.

Manto Joins Forces with Mergn to Bring More Value to Its Customers
Manto has partnered with Mergn to provide practical tips, timely updates, and tailored guidance for customers. This partnership ensures every interaction is helpful, relevant, and improves the customer experience.

OneSkin + Mergn: Building Lasting Customer Connections
Mergn has partnered with OneSkin to deliver personalized customer experiences, connecting the right products with the right audience. This collaboration enhances engagement, loyalty, and repeat purchases while fostering meaningful, lasting relationships.

Ivar Partners with Mergn to Power Customer Engagement and Retention
Pakistani fashion brand Ivar has partnered with Mergn to run personalised campaigns and automated flows across Email, SMS, and WhatsApp, building stronger customer relationships and driving retention.

Shopify Customer Segmentation with Conditional Split
Learn how Conditional Split in Mergn helps Shopify stores send personalised messages to every customer and boost retention by up to 64 percent.

Behavior Based Segmentation for Shopify Stores | Mergn
Learn how behavior based segmentation helps Shopify brands send smarter messages, boost retention, and increase repeat purchases. See how Mergn makes it simple.

Dynamic Best Selling Feature for Shopify
Showcase your store’s top-performing products with Mergn. Easily feature popular items, create engaging layouts, and drive sales while saving time on campaign management.

Email Marketing Platforms: Choosing the Right Tool to Grow Your Business
Learn what email marketing platforms are, their key features, and how tools like Mergn, Mailchimp, Klaviyo, and HubSpot help businesses automate campaigns, personalize messaging, and improve ROI.

How Highfy Boosted Repeat Purchases?
Highfy partnered with Mergn to boost customer retention, achieving a 64% increase in returning customers through targeted email, SMS, and WhatsApp campaigns.

Dynamic Product Retargeting on WhatsApp
Recover abandoned carts and drive repeat purchases with personalized WhatsApp messages featuring products your customers viewed or added to cart.

Mergn Secures 2nd Place at Allied Bank Limited’s Startup Competition in Lahore
We are excited to announce that Mergn, a leading innovator in customer engagement solutions, proudly secured 2nd place at the prestigious Allied Bank Limited (ABL) Startup Competition held in Lahore! This recognition marks an important milestone in our journey to redefine how businesses connect with their customers.

How Jenpharm Increased Returning Customers by 30%?
Jenpharm, a leading beauty brand, increased its monthly returning customer rate by 36% using Mergn. By implementing Mergn’s signature multi-channel journeys to engage customers throughout the entire lifecycle, and by launching mass brand campaigns across email, web push, and SMS for new product launches and latest offers.

Smarter Reports, Faster Decisions: Introducing Enhanced MIRA Reporting
MIRA's Daily, Weekly, and Monthly reports are now smarter than ever. Get AI-generated recommendations, industry benchmarks, top campaign breakdowns, and automated attribution all in one place.

How Scents N Stories Reduced Marketing Costs and Boosted Retention?
Scents N Stories leveraged Mergn’s multi-channel platform through targeted automation journeys and campaigns. As a result, the brand reduced performance marketing costs by 40%, increased advertising ROI by 16%, lowered cost per order by 19%, and grew monthly returning customers by 10%, achieving sustainable business growth.

Journey A/B Splitting for Shopify Marketing Automation
Test messages, timing, offers & channels inside your Shopify automated journeys. Mergn's A/B Splitting helps you optimize faster and drive more repeat purchases

What Is Smart Send in Email Marketing?
Learn what Smart Send in email marketing means, how it works, and how it helps improve open rates, engagement, and campaign performance with smarter delivery timing.

Saved Blocks in Mergn: Build Emails Once, Reuse Forever
Stop rebuilding the same emails. Saved Blocks in Mergn lets you design any email block once, save it, and reuse it across every campaign.

Auto Voucher Generation: A Smarter Way to Offer Discounts
Discover how Mergn’s Auto Voucher Generation feature helps Shopify stores automate discount creation, personalize offers, reduce manual work, and boost conversions across campaigns and customer journeys