Is SMS marketing still effective in 2026?

Yes, when it is used with proper targeting. SMS performs best when messages are sent to the right customers at the right time using real Shopify behaviour data. With Mergn, campaigns are personalised and targeted, resulting in higher engagement, stronger conversions, and less wasted spend.

How does SMS marketing work on Mergn?

Mergn connects directly to your Shopify store and syncs customer data, orders, and behaviour in real time. You can create segments, send campaigns, and trigger automated messages based on actions like purchases, cart activity, or browsing behaviour. Every message is powered by live data and tailored to each customer.

What makes Mergn different from traditional SMS tools?

Mergn focuses on precision instead of volume. Rather than sending to your entire list, Smart Send identifies customers most likely to respond before each campaign. This approach improves conversion rates, reduces unnecessary sends, and helps maintain a healthy sender reputation.

What types of SMS campaigns can I run on Mergn?

You can run promotional campaigns, product launches, and announcements, along with automated flows such as abandoned cart reminders, welcome messages, post-purchase follow-ups, win-back campaigns, and back-in-stock alerts. All campaigns can be personalised using Shopify data.

Does Mergn support SMS automation?

Yes. Mergn supports automated SMS flows triggered by customer behaviour. Once set up, these flows run continuously without manual effort, helping you engage customers at key moments and recover revenue automatically.

How much does SMS marketing cost on Mergn?

SMS pricing depends on message volume, destination country, and carrier rates. Mergn provides transparent pricing before each send so you always know your costs. By focusing on high-intent customers with Smart Send, you can reduce unnecessary sends and improve overall ROI.

Shopify SMS marketing with a 98% open rate

Every Shopify store has customers who need one nudge to buy. A perfectly timed SMS lands on their phone, gets read in seconds, and drives action before anything else can. Mergn makes that nudge automatic, targeted, and trackable.

Get Started

1,247%

SMS ROI on Mergn

8.2%

Conversion on targeted campaigns

97.8%

Average open rate

‹

Lumière

Business SMS

⋮

Today 10:14 AM

Hi Emma 👋 Flash sale starts NOW — 25% off everything at Lumière. Today only. Shop → lumiere.co/sale

10:14 AM · Lumière Skincare

Just ordered! The serum was in my cart for weeks 😍

10:31 AM · Read

Amazing! 🌿 Your order is confirmed. We'll text you when it ships. Use EMMA10 for 10% off your next order.

10:32 AM · Lumière Skincare

Emma, we haven't seen you in a while 💛 Your Rose Eye Cream is back in stock — only 12 left. lumiere.co/eye

Yesterday · Lumière Skincare

iMessage

↑

97.8%

open rate

8.2%

conversion

1,247%

ROI

Read within 3 minutes. Every time.

No spam folder. No algorithm. Your SMS reaches your customer directly and gets opened faster than anything else in their inbox or notifications.

See exactly what every SMS earned

Every Shopify SMS is tracked back to the order it generated. Real revenue per send, not open rates. Mergn brands average $3.07–$10.78 per automated SMS.

Pair SMS with email and earn 56% more

Shopify stores that run SMS and email together on Mergn see 56% higher ROI than those using either channel on its own.

Trusted by 130+ Shopify Brands

CAMPAIGNS

Build hyper-targeted SMS campaigns that create real urgency.

SMS does not work for cold audiences. It works when customers already know your brand and a well-timed message is all they need to act.

Hyper-targeted SMS campaigns on Mergn consistently drive 5–10% conversion rates, significantly outperforming typical benchmarks for paid or owned channels. Build a segment from Shopify behaviour, then send a message that lands at exactly the right moment.

Up to 10% conversion rate

Hyper-targeted SMS campaigns on Mergn consistently drive 5–10% conversion rates, significantly outperforming typical benchmarks for paid or owned channels.

Urgency that actually works

Flash sales, low stock alerts and expiring offers perform better on SMS than any other channel. The message arrives in seconds and customers act before the moment passes.

Personalised SMS at scale

Send to thousands of customers at once with each message personalised using their name, last order and a custom discount code pulled directly from Shopify.

Customers whoDidEvent: Added to CartDate: In the last7days

AndDid not doEvent: Complete OrderDate: In the last7days

‹

Lumière

Business SMS

⋮

Today 2:30 PM

Hi {first_name} 🛒 You left your {cart_item} behind! Complete your order in the next 24h and get 10% off with code {promo_code} → lumiere.co/cart

2:30 PM · Lumière Skincare

4,210

sends

10%

est. conversion

£18,900+

est. revenue

Drag and drop the tags to build your Segment 🌟

DidDid not doHaveEventAttributeAndOrDate

Customers whoDidEvent: Added to CartDate: In the last7days

AndDid not doEvent: Complete OrderDate: In the last7days

+ Add filter

💬 Here's your segment!

4,210customers matched

💬 SMS: 4,210📧 Email: 3,890🔔 Push: 1,120

Apply Smart Send

AI filters to highest purchase likelihood

↓ Filtered to 1,890 · Predicted conversion: 8.2%

SMART SEND

Stop wasting SMS spend on the wrong customers

Once Mergn has enough data on your customers, Smart Send identifies who to send to before each campaign, ensuring higher conversions, lower costs, and an ROI that improves with every send.

Targeted Messaging

Sending to your full SMS list burns budget and increases opt-outs. Smart Send scores every subscriber based on their Shopify behaviour and sends only to those most likely to convert.

Optimised ROI on Every Campaign

By filtering out low-probability customers, Smart Send lowers cost per conversion and helps maintain healthy opt-out rates across every campaign.

Shopify Behaviour Segments

Build SMS segments using purchase history, cart activity, last order date, and spend tier. All data syncs live from Shopify and updates in real time.

CONTENT BUILDER

Dynamic content that adapts to each customer. Automatically.

Mergn's Content Builder enables dynamic SMS messaging by pulling real Shopify data such as last purchase, products browsed, and loyalty tier into each message automatically. Every customer receives a message that feels like it was written just for them.

Dynamic Content from Shopify

A generic SMS gets ignored. A message that references what a customer browsed, bought or left behind gets acted on. Mergn pulls live Shopify data into every send automatically.

Compliance checked before every send

Character count, opt-out language, link tracking and compliance requirements all checked automatically before your SMS goes out. No manual review needed.

Campaign Scheduler

Schedule by customer timezone or let AI pick the best send window for each subscriber. Timing is the difference between a sale and a missed opportunity.

‹

Lumière

Business SMS

⋮

Today 11:42 AM

Hi Emma 🌸 Your Rosé Glow Serum is running low — it's been 28 days since your last order. Restock today with code EMMA15 → lumiere.co/reorder

11:42 AM · Lumière Skincare

SMS Count

Characters

148

Sent

1,890

Delivered

1,856

Delivery Rate

98.2%

Conversions

185

Revenue

£18.4k

Sent

Delivered

Conversions

Daily

Hourly

ANALYTICS

Detailed analytics that tell you exactly what happened and what to do next.

Detailed insights that show exactly what happened and what to do next. Every SMS campaign on Mergn includes a complete performance breakdown covering conversions, revenue, bounces, and unsubscribes so you can make smarter decisions on every future send.

Revenue Per Campaign

See exactly what each SMS earned — every Shopify order attributed directly to the message that drove it.

Bounces, Unsubscribes & Deliverability

Bounces and opt-outs monitored in real time after every send. Your Shopify SMS list stays clean and your deliverability stays strong.

Segment Breakdown

Identify which customer segments responded, converted, and purchased, and use those insights to refine targeting for your next campaign.

10%

Conversion on hyper-targeted SMS campaigns

Mergn internal data

2,100%

SMS ROI achieved by Mergn brands

Mergn internal data

$10.78

Revenue per automated SMS send on Mergn

Mergn campaign data

80%

Open rate on behaviour-triggered SMS journeys

Mergn internal data

“SMS was always on our radar but we never thought it would work this well for a fragrance brand. Mergn's automation means every time a customer goes quiet, there's a text that brings them back — and it actually does.”

Raheel Lakhany

Founder · Scents & Stories

2,100%

SMS ROI after Mergn

Impact You Can Measure

64%

Growth in

Returning Customer Rate

Highfy, leading online health and beauty e-commerce platform, partnered with Mergn to drive customer retention. Through hyper-targeted email, SMS, and WhatsApp campaigns, combined with Mergn’s signature multi-channel automation journeys, Highfy achieved a 64% increase in its returning customer rate.

Hanzala Raja

Founder & CEO

Highfy

Returning Customer Rate Rate

Sept 2023Sept 2024Sept 2025

Shopify SMS marketing with a 98% open rate

Trusted by 130+ Shopify Brands

Build hyper-targeted SMS campaigns that create real urgency.

Stop wasting SMS spend on the wrong customers

Dynamic content that adapts to each customer. Automatically.

Detailed analytics that tell you exactly what happened and what to do next.

Impact You Can Measure

Returning Customer Rate

Have a question?

You've seen what Mergn can do.
Now imagine what you could.

Shopify SMS marketing with a 98% open rate

Trusted by 130+ Shopify Brands

Build hyper-targeted SMS campaigns that create real urgency.

Stop wasting SMS spend on the wrong customers

Dynamic content that adapts to each customer. Automatically.

Detailed analytics that tell you exactly what happened and what to do next.

Impact You Can Measure

Returning Customer Rate

Have a question?

You've seen what Mergn can do.Now imagine what you could.

You've seen what Mergn can do.
Now imagine what you could.