Question 1

1. What is customer segmentation?

Accepted Answer

Gone are the days when brands broadcast mass promotions to all customers, incurring both high cost and overwhelming customers with irrelevant messages. Today’s customers have become very selective and respect the brands which are able to engage with them in a personalized and relevant fashion. Customer segmentation enables you to hyper-target your existing customers and achieve relevancy in engagement, achieving high return on marketing investment and also stronger customer affinity.

Question 2

2. How does Mergn help with customer segmentation?

Accepted Answer

Mergn provides the world’s easiest and fully robust segment builder, built specially for Shopify stores. Working closely with Shopify stores, we understand that they operate in a fast-paced environment, constantly driving sales for their business. Mergn’s precise, powerful, and fast drag-and-drop builder allows you to create your desired segment within seconds. Thanks to its intuitive nature and blistering speed, brands can build hyper-targeted segments unlike anything they have experienced before, targeting the right audience, maximizing ROI, and strengthening customer affinity.

Question 3

3. What types of customer segments can I create?

Accepted Answer

Since Mergn is exclusively built for Shopify, it has the capability to collect rich customer behaviour data from Shopify and make it accessible for brands to use this data to build their ideal customer segments. With Mergn you can filter out customers by product name, category, brand, SKU, variant, tags, purchase behavior, and more. Or filter by customer attributes like location, contact details, emails, and birthdates. Furthermore, you can combine or exclude entire segments altogether.

Question 4

4. Can I target customers across multiple channels?

Accepted Answer

Yes, just click “Show Count” and Mergn segment builder will show you the breakdown of your segment. You can see how many customers are reachable via email, SMS, WhatsApp, or web push. This lets you choose the best channel to run your campaigns on.

World's easiest segment builder for Shopify

Trusted by 130+ Shopify Brands

Create segments on rich customer data

Attributes: Know Who They Are

Behavior: see what they do

Missed actions: what they don’t do

Build hyper-precise customer segments that truly convert.

Filter by product name

Filter by type or category

Filter by brand or vendor

Filter by SKU or variant

If you can think it, you can make it

Impact You Can Measure

Returning Customer Rate

You've seen what Mergn can do.
Now imagine what you could.

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