Question 1

What is Event Analytics and what can I track?

Accepted Answer

Event Analytics tracks customer behaviour on your Shopify store — including webpage views, product views, add-to-cart events, and completed orders. You can select up to four events to compare simultaneously, apply a customer segment, set a custom date range, and narrow to a specific time window. Toggle unique customer mode to count each person once, removing inflated raw event counts.

Question 2

Can I filter to a specific time of day?

Accepted Answer

Yes. On top of your date range, you can set a From Time and To Time window. For example, see how many customers completed an order between 6:00 pm and 8:00 pm over the last 10 days — so you can align your campaign send times with actual peak purchase hours on your store.

Question 3

Can I pin graphs from campaigns to my homepage?

Accepted Answer

Yes. From any Campaign, Journey, or Event Analytics view, you can pin a chart to your Mergn homepage dashboard with one click. Pinned graphs stay permanently visible every time you log in — so your most important metrics are always the first thing you see without having to navigate through reports manually.

Question 4

What does Channel Analytics show me?

Accepted Answer

Channel Analytics provides a complete breakdown of every campaign and journey across all five Mergn channels — Email, SMS, WhatsApp, Web Push, and Popups. For each campaign you can track sent, delivered, viewed, clicked, conversions, and revenue. You can drill into any individual journey for per-channel detail, filter by any date range, and export the full dataset as a CSV.

Question 5

Who is Mira and how often does she send reports?

Accepted Answer

Mira is Mergn's built-in AI reporting agent. She automatically sends performance summaries to every team member and business owner on your account — every morning (daily), every Monday (weekly), and at the start of each month. Each report includes revenue snapshots, conversion data, channel ROI, AI-generated recommendations, wins, and red flags. There is nothing to configure — Mira starts working the moment your account is active.

Question 6

Can I export my analytics data?

Accepted Answer

Yes. Channel Analytics includes a Download button that exports your full campaign dataset as a CSV for any selected date range. You can share these exports with your finance team, feed data into your own BI tools, or use them for custom analysis outside of Mergn.

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