Why Re-Engagement Campaigns Drive Shopify Revenue
A great product is essential, but not enough on its own. Re-engagement campaigns help brands consistently reconnect with customers, capture attention, and drive repeat purchases over time.
First Purchase
Vitamin C Serum · $68
Welcome series
Personal recommendation
Restock alert
Repeat Purchase
Rose Face Mist · +$52
Great Products Still Need Top of Mind
The best way to retain customers starts with having a great product and service but that alone is not enough.
Large brands like Pepsi and Coke continue advertising year round to both new and existing customers. Even with strong products they invest in staying visible and relevant.
A great product and strong distribution alone are not enough to maximize retention. Brands need to stay top of mind so that when customers are ready to buy again their brand is the first one they remember.
NSPaid Channels Are Great for Acquisition Not Retention
You're already spending on Meta and Google, but paid channels are not designed for long term customer retention. Here's why they fall short.
We Go Directly to Their Inbox
On paid channels, customers must be active on social platforms to see your promotions. Mergn reaches customers directly in their inbox, creating a one to one personalized interaction.
Using brand owned channels like Email, SMS, Web Push, and WhatsApp, you reach customers where they already are without relying on paid platform delivery.
This is why brands using Mergn see growth in monthly customer cohorts and a steady increase in customer retention, something paid channels cannot consistently deliver.
Read more about our segmentation capabilities to understand the depth of targeting Mergn enables.
