Smarter Product Discovery with New Dynamic Blocks

Email marketing still delivers one of the highest returns in e-commerce. But there’s one problem most brands still struggle with: sending relevant products to the right people at the right time.

Too many email campaigns still look the same for every subscriber. The same products. The same layouts. The same recommendations. And in a world where customers expect personalization everywhere, generic emails simply don’t convert like they used to.

That’s exactly why Mergn introduced seven new smart product blocks inside its email builder.

These new features make it easier to automate product recommendations, personalize emails based on customer behavior, and increase conversions without spending hours manually updating campaigns.

If you want to improve your ecommerce email marketing strategy, these blocks can completely change how you build campaigns.

Why Personalized Product Recommendations Matter

Studies consistently show that personalized email campaigns outperform generic campaigns in both click-through rates and revenue.

When subscribers see products they actually care about, they are more likely to:

• Open your emails
• Click through to your store
• Add products to cart
• Complete purchases
• Return for future orders

The challenge is that personalization often takes too much manual effort.

Most email builders force marketers to:

• Create separate product sections manually
• Update products every week
• Sort items one by one
• Build different emails for different audiences

This slows teams down and limits how personalized campaigns can become.

Mergn’s new smart product blocks solve this problem through automation.

The 7 New Smart Product Blocks in Mergn

1. Multi-Category Top Selling Products Block

One of the biggest limitations in traditional email builders is category restrictions.

Previously, if you wanted to showcase top-selling products from multiple categories, you had to create separate blocks for each category.

For example:

• Women’s Collection
• Men’s Collection
• Accessories

That meant managing multiple layouts and spending extra time organizing products.

Now, Mergn allows you to combine multiple categories into a single bestseller block.

How It Works

You simply:

1. Add the “Top Selling Products” block
2. Select multiple categories
3. Choose the number of products to display

The block automatically pulls bestselling products across all selected categories.

Best Use Cases

This works especially well for:

• Weekly bestseller campaigns
• Seasonal promotions
• Cross-category sales
• Welcome emails
• Storewide launches

Why It Improves Revenue

Customers discover more of your catalog in a single email, increasing cross-sell opportunities and improving engagement.

Instead of limiting shoppers to one department, you expose them to a wider range of products they may also love.

2. Sort Products by Price: High to Low

Not every subscriber should see your cheapest products first.

For high-value customers, premium positioning matters.

Mergn now allows you to sort products from highest price to lowest directly inside the Top Selling Products block.

Why This Feature Matters

Showing expensive products first creates a psychological pricing anchor.

When customers first see premium items:

• Your brand feels more premium
• Mid-priced products feel more affordable
• Average order value often increases

Best Use Cases

This feature performs particularly well for:

• VIP customer segments
• Luxury brands
• Premium collections
• Holiday gifting campaigns
• Upsell sequences

When Not to Use It

Avoid high-to-low sorting for:

• Budget shoppers
• First-time visitors
• Clearance campaigns
• Discount-focused audiences

Segmentation matters.

The same pricing strategy won’t work for every customer group.

3. Add Products Block

Automation is powerful, but sometimes you need full control.

The Add Products block allows you to manually choose specific products you want featured in your campaign.

Perfect For:

• New launches
• Limited editions
• Curated collections
• Featured campaigns
• Staff picks
• Editorial selections

Why Marketers Love It

You can combine manual curation with automated personalization.

For example:

• Use manually selected hero products at the top
• Follow with automated personalized recommendations underneath

This gives you creative control while still benefiting from automation.

4. Recently Added Products Block

Keeping “New Arrivals” emails updated can become repetitive and time-consuming.

The Recently Added Products block solves this by automatically displaying your newest inventory.

What Makes It Powerful

Every time products are added to your store, the block updates automatically.

No manual refreshing.
No reselecting products.
No rebuilding emails.

Ideal Campaigns

This block works great for:

• Weekly newsletters
• “What’s New” campaigns
• Re-engagement emails
• Welcome flows
• Product drop announcements

The Real Benefit

Consistency.

Your emails always stay fresh without increasing your workload.

5. First Add to Cart Product Block

Customer behavior tells a story.

The first product someone adds to cart often reflects strong buying intent or emotional interest.

Mergn’s First Add to Cart Product block automatically shows subscribers the first item they ever added to their cart.

Why It Works

People remember products they considered purchasing.

Bringing those products back into focus can reignite interest and encourage customers to return.

Best Use Cases

This block performs well in:

• Win-back campaigns
• Re-engagement emails
• Long-term abandoned cart flows
• Reminder campaigns

The Psychology Behind It

The first product a customer interacts with often creates a stronger emotional connection than later browsing activity.

That makes this block surprisingly effective for recovery campaigns.

6. First Product Viewed Block

Sometimes the very first product someone viewed is what originally brought them to your store.

This block automatically displays the first product each customer ever viewed on your website.

Why It Matters

It captures initial interest before browsing became scattered.

Instead of relying only on recent activity, you reconnect customers with the product that first caught their attention.

Great For:

• Browse abandonment emails
• Personalized follow-ups
• Re-engagement campaigns
• Product recommendation flows

Pro Strategy

Pair this block with related products or complementary items to encourage additional purchases.

7. Last Add to Cart & Last Product Viewed Blocks

Last Add to Cart

Displays the most recent product a customer added to their cart.

Last Product Viewed

Displays the most recent product they viewed on your site.

These are some of the highest-converting personalization blocks because they target active interest while it’s still fresh.

Best Use Cases

Perfect for:

• Abandoned cart emails
• Browse abandonment flows
• Same-day follow-ups
• Reminder sequences

Final Thoughts

Personalized email marketing no longer needs to be difficult.

Mergn’s new smart product blocks make it possible to:

• Automate recommendations
• Personalize campaigns at scale
• Improve email conversions
• Increase average order value
• Save time for marketing teams

Whether you want to recover abandoned carts, increase cross-sells, promote new arrivals, or create better VIP campaigns, these blocks help turn email into a stronger revenue channel.

The best part is that everything works directly inside the Mergn email builder, making advanced personalization accessible without complicated setup or manual work.