How Did Manto Achieve a 34% Increase in Returning Orders in Just 5 Months?

Some brands do not just sell products. They build communities. Manto is one of them.

With bold prints, meaningful storytelling, and one of the most loyal customer bases in Pakistani fashion, Manto had already done the hard part. They had earned their customers' trust. The challenge was turning that trust into consistent, measurable repeat purchases.

That is where Mergn came in.

Where Manto Stood Before Mergn

In 2025, Manto was using a leading international email marketing platform to stay connected with their customers. It was capable enough for basic campaigns. But it had a ceiling.

The first problem was reach. Email alone could not get to every Manto customer. A significant portion of their audience was simply not engaging through email, which meant entire segments of loyal customers were going untouched every single month.

The second problem was precision. Running truly behaviour-driven journeys at the product, category, and brand level was not something their previous platform could support. Their automated flows were broad. And broad campaigns produce broad results.

The numbers reflected this. Throughout all of 2025, Manto's order frequency held flat at 1.00. Their returning customer rate averaged 48%.

Strong. But not what a brand with Manto's loyalty deserved.

What Changed When Manto Joined Mergn

Manto went live on Mergn in November 2025.

From day one, the Mergn team worked side by side with Manto's team. Nauman Sikandar Mirza, Mergn's founder and CEO, personally led the onboarding. Campaigns launched fast. Journeys were built with precision targeting. And within weeks, the data began to shift.

By January, February, and March 2026, Manto was looking at numbers they had never seen before.

The Results: 5 Months on Mergn

54% Returning Customer Rate in February and March 2026, up from 48% average across all of 2025.

1.25x Order Frequency in March 2026, up from a flat 1.00 throughout 2025. Customers were coming back more often.

+34% Returning Order Volume year on year across January, February, and March 2026. Every single month, more returning customers than the same month a year before.

12.1% Month 0 Repurchase Rate for the March 2026 cohort. The highest Manto had ever recorded.

These are not marginal gains. A 34% increase in returning order volume and an order frequency jump from 1.00 to 1.25 in five months is a fundamental shift in customer behaviour.

Three Things That Made It Happen

Reaching every customer, not just email subscribers.

Mergn enabled Manto to engage customers across Email, SMS, WhatsApp, and Web Push from one platform. Customers who were previously invisible because they never engaged with email were now being reached on channels they actually used. More reach meant more touchpoints. More touchpoints meant more repurchases.

Hyper targeted segments that actually convert.

Mergn's drag and drop segment builder gave Manto the ability to target customers by product, category, brand, and behaviour. Instead of sending one campaign to everyone, Manto sent the right message to exactly the right customer at exactly the right time. That level of relevance changes how customers respond.

Automated retention journeys running in the background.

Mergn's signature retention journeys targeted Manto customers who had not returned in 30, 60, 90, and 120 days. These flows ran automatically, continuously bringing lapsed customers back without any manual effort from the team. While Manto focused on their product and brand, Mergn was quietly doing the work of retention every single day.

The Lesson Every Shopify Brand Needs to Hear

Manto's results tell a story that goes beyond one brand.

Most Shopify stores spend the majority of their marketing budget acquiring new customers. But the customers who already know you, already trust you, and have already bought from you once are your most valuable asset. They are cheaper to convert, more likely to buy again, and more likely to tell others about you.

The mistake is assuming those customers will come back on their own.

Manto's data proves what happens when you stop assuming and start engaging. A 34% increase in returning order volume. An order frequency that went from flat to growing. A retention rate that climbed to 54%. All of it in five months.

That is what a smart retention system does. And that is exactly what Mergn is built for.