Privacy Policy

Mergn ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mergn.com and use our services, including our plugin and our integrations with third-party assistants.

Please read this privacy policy carefully. If you do not agree with its terms, please do not access the site or use our services.

We collect information about you directly from you, from third parties, and automatically through your use of our services.

Information we collect directly from you

• Personal identification information: name, email address, phone number, business address.
• Account information: username, password, and other login credentials.
• Payment information: credit card details or other payment information.

Information we collect automatically

• Log data: IP address, browser type, operating system, access times, and pages viewed.
• Device information: hardware model and operating system.
• Usage data: how you use our services, including the actions you take within the platform.

Information we collect from third parties

• Social media information: if you link your account with social media accounts, we may collect information from those accounts.
• Third-party services: information from partners that integrate with our services.

• To provide and improve our services: ensuring functionality and improvement.
• To communicate with you: updates, newsletters, and marketing materials.
• To process transactions: handling payments and billing.
• To enhance security: protecting against fraud and unauthorised access.
• To comply with legal obligations: meeting legal requirements and responding to legal processes.

We do not sell your personal information. We may share your information in the following ways:

• With service providers: third parties who perform services on our behalf, such as payment processors and analytics providers.
• With AI assistant providers: where you choose to connect an AI assistant, such as our connector for Claude, we share the campaign data necessary to answer your questions with the provider of that assistant. For the Claude connector this is Anthropic. Only aggregate campaign figures are shared. We never share customer names, contact details, identifiers, orders, or event data. AI assistant integrations sets out exactly what is sent. These integrations are optional and share nothing unless you connect them.
• For business transfers: if we undergo a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• For legal reasons: when required by law or in response to valid legal processes.

This section describes the MERGN connector for Claude, an optional integration that lets you ask an AI assistant about your campaign performance.

What is sent

When you ask a question through the connector, we send the following to Anthropic so that Claude can answer:

• Campaign and journey names, and the channel used
• Counts of sends, deliveries, views, clicks, and conversions
• Revenue totals per campaign
• The date range requested, and which brand it relates to

What is never sent

• Customer names, email addresses, phone numbers, or postal addresses
• Any customer identifier
• Order details, basket contents, or individual transactions
• Raw event data or custom event properties
• Anything identifying an individual person

Only figures aggregated across a whole campaign leave the platform.

Authentication

We never receive your password through this integration. You enter it on MERGN's own sign-in page. Neither the assistant nor the connector sees it at any point. We receive a credential identifying your account and the brand it belongs to; it is checked on each request and discarded, never stored.

Records we keep

We do not store your questions or the assistant's replies. The conversation stays between you and the assistant; none of it is written down on our side.

What we do keep is an operational log, the same kind we keep for any request to our systems: which report was requested, for which brand and account, the date range, how long it took, and whether it succeeded. These entries contain no customer data and no conversation text. They exist so that we can answer the question "what did the assistant read about my brand?" and so that we can investigate faults.

Limits of the connector

• It cannot change anything. The connector has no ability to create, edit, send, schedule, pause, or delete. This is enforced in the software, not by policy alone.
• It sees your brand only, as determined by your sign-in. Accounts granted access to several brands may report on those, and no others.
• You can remove it at any time in your assistant's settings. Access stops immediately.
• We can withdraw access for an individual account or an entire brand without affecting other customers.

Who processes this data

We retain your personal information only as long as necessary to fulfil the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements.

We use industry-standard encryption to protect your data at rest and in transit. We also implement various security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: you can request copies of your personal data.
• Right to rectification: you can request correction of inaccurate or incomplete data.
• Right to erasure: you can request deletion of your personal data under certain conditions.
• Right to restrict processing under certain conditions.
• Right to data portability: you can request transfer of your data to another organisation or directly to you.
• Right to object to the processing of your personal data under certain conditions.

To exercise these rights, please contact us at nauman@mergn.com.

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

We may transfer your personal information to countries other than the country in which the data was originally collected. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Changes are effective when posted. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the website or via email.

If you have any questions about this Privacy Policy, please contact us:

• Email: nauman@mergn.com
• Mailing address: Mergn, 19-C, Khayaban-e-Nishat, Ittehad Commercial, D.H.A Phase 6, Defence Housing Authority, Karachi