Product Roadmap

A live look at our engineering board. See what we are building right now, what is coming next, and what we have recently shipped for Mergn brands.

Last updated Oct 22, 2026

To do

Queued up in the current sprint

Add CTR to SMS if there is a link in SMS
Email Sent but not delivered, not opened etc, Automate Customer Updates pertaining to all status from Mumara - automated Messages in notification center and email
Segment UI - Prompt based
Mergn Talk in Mergn platform design
Customer Profile Page with Ability to View, Subscribe customers
MCP
Conversion Report
Voucher Errors
Add option for "Full Cart" to Add to Cart and Product Viewed in Email Product Feed
Shopify Integration tile
Email End-to-End Top Performance:
Reports revamp
Campaigns to be listed according to next run date instead of created at date
Sanaullah Issues
In Email change view rate to open rate

Being built right now

Telenor Integration
Reuse Content Across the Platform
Reply to Whatsapp messages from Mergn Onboarding account
Segment Size to be mentioned on the Segments Page
save segment stats in the campaign table
For Mergn Account Integrate WhatsApp, Email, Sms so we can Engage with Customers who are Installing Mergn App and Convert them
UTM Optimizations
Fadano New Customer Acquisition Journey, Customers are not qualifying into the Journey needs to be Investigated (https://product.mergn.com/journey/968/analytics)
Journey: Freehand duplicate node
An option to Select Collection in Email Product Feed similar to how we selected products
Integration with WishList
Naheed and Optp - Select Products in Email
Whatsapp Call to action link fix
2 responsiveness issues in Sanaullah
SMS character count by word
Apply UTM content at Block level instead of Row Level
Have you notified all the brands about these changes?
Edit segment - Hanzala
In Prodcuct Feed change colors of everything and add Layout options
Customer Core
End to End Mergn Revenue Tracking on Shopify
Email Preview and Test with Relevant Customer Products
You have to Request OTP Multiple Times to Login to Mergn
Customer Core
MCP
Support: Bugs & Feature Requests Handling via Support
T03-E: Engineering: Carry out Timely Integrations for all Partners
Set up Mergn email, sms, and whatapp by default integration for new users
T61: Migrate all Customers to Dedicated Email IP

Completed in the last 60 days

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