Product Roadmap

Queued up in the current sprint

• Mergn Talk in Mergn platform design
• For Mergn Account Integrate WhatsApp, Email, Sms so we can Engage with Customers who are Installing Mergn App and Convert them
• Fadano New Customer Acquisition Journey, Customers are not qualifying into the Journey needs to be Investigated (https://product.mergn.com/journey/968/analytics)
• Customer Core
• Reuse Content Across the Platform
• End to End Mergn Revenue Tracking on Shopify
• Add CTR to SMS if there is a link in SMS
• Reply to Whatsapp messages from Mergn Onboarding account
• ROI needs to be presented in value rather than percentage
• Email Sent but not delivered, not opened etc, Automate Customer Updates pertaining to all status from Mumara - automated Messages in notification center and email
• You have to Request OTP Multiple Times to Login to Mergn
• If you have open Multiple Mergn Windows and You Try to Logout, It doesn't allow you to log out.
• Customer Profile Page with Ability to View, Subscribe customers
• MCP
• Customer Core
• MCP
• Conversion Report
• Apply UTM content at Block level instead of Row Level
• 15. For website notifications regarding vouchers (The Number still Shows in Campaign as Active Campaign)
• Have you notified all the brands about these changes?
• Edit segment - Hanzala
• Reports revamp
• Sanaullah Issues
• In Email change view rate to open rate
• In Prodcuct Feed change colors of everything and add Layout options

Being built right now

• 2 responsiveness issues in Sanaullah
• Telenor Integration
• Journey: Freehand duplicate node
• Email Preview and Test with Relevant Customer Products
• Brand urls in shortlink
• Support: Bugs & Feature Requests Handling via Support
• T03-E: Engineering: Carry out Timely Integrations for all Partners
• Segment Size to be mentioned on the Segments Page
• Email End-to-End Top Performance:
• save segment stats in the campaign table
• Set up Mergn email, sms, and whatapp by default integration for new users
• T61: Migrate all Customers to Dedicated Email IP

Completed in the last 60 days

• 12. Issues Faced by Harris from the Skinfit: The Unsubscribe Button Gets removed from the Duplicated Email.
• 11. Issues Faced by Haris from the SkinFit: When You duplicate an email Campaign the Link doesn’t get Removed completely and adding a Link then Adds to the previous Link.
• Dynamic From Name and From Name for emails
• React Native SDK for Highfy to Dev Rims
• Journey Content creation through generative AI Phase 2
• Email optimisation - spam
• 13. Is this Problem Resolved: Investigate Jenpharm's new customer abandoned cart journey — no customers have entered the journey in 3 months, yet the platform is showing conversions across Email, SMS, and Web Push?
• Automate All Manual Engineering Tasks & Internal Alerts
• The Biggest Feedback is pertaining to Channel Peformance i.e. Campaign or Journey Performance Where SMS are not going, or Email are not going or WhatsApp is not Going or Email is Delivered Slow during the WarmUp Period
• T47-E: Engineering: Mergn UTMs in Campaigns and Journeys — Static Links
• Create Onboarding journey for new brands on mergn - record custom events
• Remove all Unnecesary Events from all Brands and Additional Events from Shopify
• Journey entry priority
• Gif Format on all channels
• Deploy UTM's to Manage Static Links
• Email had 16 Clicks but 114 Conversions!
• vouchers copy with UTM LINK
• create off boarding digital script.
• Upgrade integration with Unlayer and build a tool for Static Products
• Hide campaign/journey column from home dashboard
• Side bar changes - Phase 2
• Difference between sent and delivered to be reflected on campaign inside page eg how many bounce, inbox full
• Email warmup phase representation on the platform
• We track UTM by default byt how will any new/old customer know that we do this
• In journeys add a checkbox for do not make part of any other journey
• Standardize date picker and calender fields all across the platform
• Auto Email to all Receipients Unique conversion Report
• Mira reporting revamp
• More detailed reporting for each email journey, capturing:
• Move Home Page Reporting to Analytics
• Popup forms - need to remove Feild Name
• Investigate smart send
• T09-D: Design: Do Not Make Part of Any Other Journey
• Mira reporting Updates
• Templates/discovery of segments
• MERGN Website updates
• Ability to Build Segments use Campaign Status Data
• Provide capability to capture notification send, view, click in segmentation for each channel
• Change Segment count based on Smart Send
• Provide capability to search on ES if value doesn't exist in the list in segmentation
• On segment screen, close button is being cut
• Verify if Web Push Opt-In Page now shows correct stats.
• Unsubscribe issue in emai
• Ensure emails are added from the Pop-Up, the 'Subscribe to Newsletter' form, and the Shopify Form.
• Skin fit issues
• Add reccomendations in segment prompt ui + Improve copy writing
• Email collection widget in footer/ form on new page to collect email
• In journey email node was showing product feed but when opened the modal Email was coming empty
• T33: Emails Delivered Slowly During IP Warmup — Automate Customer Updates
• Jourbey publish pop
• Team Management updates
• Segment chips optimization. Remove event and attribute (include with did, did not do, have)
• Add Book a Demo popup to onboarding flow
• T42: Conversational AI: Collect Customer Feedback on Each Support Interaction
• T13: Conversational AI Phase 2: Curate Automated Lists of All Inbound Requests
• Remove Running status from campaigns and journeys. Keep Active, Scheduled, Completed only
• Expire campaigns revenue and conversions after 30 days of sent
• In Journeys set attribution window to 2 days and hide the setting from frontend
• T07: Automated Creation of Journeys with AI Content - Phase 1
• Journey content update across brands
• One customer to be part of one journey only - Backend
• One customer to be part of one journey only -Verification of all journeys
• Each Mira ticket to be a separate chat and have status, type
• Redesign Sidebar
• Show Edit/Analytics tab in Journeys only after it has been Published
• Remove Control Group from Jouneys
• Remove Funnel Analytics
• Rename Channel Analytics to Channel Report
• Short code to have brand URL
• Discount alert across all the brands
• Nauman has requested a Google Sheet containing brand-wise monthly data, including: • Cost charged to each brand per month • Total monthly orders for each brand • Total monthly revenue generated through orders • Revenue generated from Mergn each month per
• Internal report for email and webpush
• Outloook Issue for sanaullah\
• Change sanaullah intl store timezone
• Automatic Creation of pop up campaign to show the discount alert on the brand shopify website
• T48: Automated Offboarding for Brands
• T56: Support Not Resolved by AI to be Escalated to Dev Team
• T60: Automate Generation of Support Ticket List
• Support redirect link in Voucher mertgetag
• T43-E: Engineering: Design System Implementation for Standardized UI
• Mergn Talk demo and ppt
• Email Preview and Test with Relevant Customer Products - Design