Product Roadmap

Queued up in the current sprint

• Add CTR to SMS if there is a link in SMS
• Email Sent but not delivered, not opened etc, Automate Customer Updates pertaining to all status from Mumara - automated Messages in notification center and email
• Segment UI - Prompt based
• Mergn Talk in Mergn platform design
• Customer Profile Page with Ability to View, Subscribe customers
• MCP
• Conversion Report
• Voucher Errors
• Add option for "Full Cart" to Add to Cart and Product Viewed in Email Product Feed
• Shopify Integration tile
• Email End-to-End Top Performance:
• Reports revamp
• Campaigns to be listed according to next run date instead of created at date
• Sanaullah Issues
• In Email change view rate to open rate
• In Prodcuct Feed change colors of everything and add Layout options

Being built right now

• Telenor Integration
• Reuse Content Across the Platform
• Reply to Whatsapp messages from Mergn Onboarding account
• Segment Size to be mentioned on the Segments Page
• save segment stats in the campaign table
• For Mergn Account Integrate WhatsApp, Email, Sms so we can Engage with Customers who are Installing Mergn App and Convert them
• UTM Optimizations
• Fadano New Customer Acquisition Journey, Customers are not qualifying into the Journey needs to be Investigated (https://product.mergn.com/journey/968/analytics)
• Journey: Freehand duplicate node
• An option to Select Collection in Email Product Feed similar to how we selected products
• Integration with WishList
• Naheed and Optp - Select Products in Email
• Whatsapp Call to action link fix
• 2 responsiveness issues in Sanaullah
• SMS character count by word
• Apply UTM content at Block level instead of Row Level
• Have you notified all the brands about these changes?
• Edit segment - Hanzala
• Customer Core
• End to End Mergn Revenue Tracking on Shopify
• Email Preview and Test with Relevant Customer Products
• You have to Request OTP Multiple Times to Login to Mergn
• Customer Core
• MCP
• Support: Bugs & Feature Requests Handling via Support
• T03-E: Engineering: Carry out Timely Integrations for all Partners
• Set up Mergn email, sms, and whatapp by default integration for new users
• T61: Migrate all Customers to Dedicated Email IP

Completed in the last 60 days

• 15. For website notifications regarding vouchers (The Number still Shows in Campaign as Active Campaign)
• If you have open Multiple Mergn Windows and You Try to Logout, It doesn't allow you to log out.
• Integration with WishList
• Brand custom slug in short link setting
• Add exact character count in SMS for short link
• Short link preview for SMS and Email
• Brand urls in shortlink
• From Name From email customization in both campaign and journeys
• How do Build Replenishment Journey? Also how to ensure that Replenishment Journey Goes for only those products where item is in stock
• Product Feed in email V.2
• ROI needs to be presented in value rather than percentage
• 12. Issues Faced by Harris from the Skinfit: The Unsubscribe Button Gets removed from the Duplicated Email.
• 11. Issues Faced by Haris from the SkinFit: When You duplicate an email Campaign the Link doesn’t get Removed completely and adding a Link then Adds to the previous Link.
• Dynamic From Name and From Name for emails
• React Native SDK for Highfy to Dev Rims
• Journey Content creation through generative AI Phase 2
• Email optimisation - spam
• 13. Is this Problem Resolved: Investigate Jenpharm's new customer abandoned cart journey — no customers have entered the journey in 3 months, yet the platform is showing conversions across Email, SMS, and Web Push?
• Automate All Manual Engineering Tasks & Internal Alerts
• The Biggest Feedback is pertaining to Channel Peformance i.e. Campaign or Journey Performance Where SMS are not going, or Email are not going or WhatsApp is not Going or Email is Delivered Slow during the WarmUp Period
• T47-E: Engineering: Mergn UTMs in Campaigns and Journeys — Static Links
• Create Onboarding journey for new brands on mergn - record custom events